Research for Feel Good Drinks

Recently I have been given a YCN competition brief for the company Feel Good Drinks.
The brief is to make people more aware of how happy Feel Good Drinks can make you.
Whilst researching into examples of different types of I came across a website which was packed full of different types of examples. For instance there was;

• Advertising on the internet
• Advertising for Men, Gays, Parents, Students, Teens and many more
• Creative Concepts
• Direct Mail
• E-Mail Advertising
• Graphic/Advertising Design
• Guerrilla Marketing
• Posters
• Print Advertising
• Vintage Advertising
  
• Viral Marketing

And thats just to name a few of the categories. A few examples off here are;



















Link to the website - http://pzrservices.typepad.com/

Truth, Lies and Typography,

On November 6th (2008) I attended a lecture by Truth - a Graphic Design Company situated in Manchester.

Truth is made up of two colleagues - Darren Scott (Creative Partner) and Jane Kaye (Managing Director.) Both, Jane and Darren used to work at McCann Erickson for a numerous amount of years, this is where they both met, got there great bond and decided to move on and set up Truth.

Darren Scott is type mad, with gaining inspiration from the likes of Erik Spiekermann and Neville Brody. Darren has designed many typefaces. such as DST Bad Angel 1999, which was used in Playboy Magazine, DST Amplifier 2006 which was used on the David Potts "I'm the greatest" album sleeve and many more to name.

Since opening up Truth (2 and half years ago) they have managed to deal with such clients as; Durex, Number One Son, Versus Cancer, Fat Hog, Whitebox Architecture Limited, Amir Khan's Reebok clothing, Reebok boots and many more to name.

Truths Work.
Top - Amir Khan Brand Identity
Middle - Reebok Sprint Fit
Bottom - Fat Hog Identity Logo

As you can see each piece of work is different from one another, this shows how Truth has the motto of it is important not to have a set style of work and less is more.

A tip Truth did give us all designers, was that when we go to a company for a portfolio viewing we should ask for 6 names they recommend to see which helps us because then you have been referred which results in a better chance of getting viewed.

Tal Rosner Lecture

On Friday 7th November i was lucky enough to attend a lecture by BAFTA Award winning Tal Rosner. Tal started off by talking about his background what he studied whilst in college and university which led to him saying how he studied BA Graphic Design - something I'm currently doing. When Tal was talking about his background he mentioned things that had inspired him and his work. Such things where Design between 1905-1935, Modernism - which he believes is making a come back - The Bauhaus and Kandinsky.

When Tal started creating his videos he was noticed by a couple of people called Katia and Marielle Labeque who where producing work in recognition of Igor Stravinsky. When Katia and Mariella saw more of what Tal did this led them to commissioning Tal to produce a DVD which was all visual films based on his Stravinsky's music. Some examples of the videos he produced for this DVD are;
http://www.talrosner.com/CON02_web.mov
http://www.talrosner.com/5EPweb.mov

After producing this work - this helped him to promote himself more - he was recognized by Channel 4 and they offered him a job on working on the TV series Skins. On this he designed and made all the title sequences for each episode in the series. Each one was a different design because each one had to relate to that episode. Doing this enabled to be rewarded with his very own BAFTA. He is currently working on the third series which is due out on the TV in 2009.
(Example of the Skins TV sequence)
http://www.youtube.com/watch?v=VWWiSNucF-s&feature=related

After talking about how he was working on the Skins title sequences for '09 he went on to talk about how his latest piece was inspired by a poem by Josef Albers. This read,

Calm down
What happens

Happens mostly
Without you

Tal also explained how Channel 4 commission him and four other film makes to make a certain film experiment.Happily Channel 4 chose Tal's to be commissioned which was premiered back in September (2008.) This followed by a TV broadcast and nationwide screenings, concluding at Tate Modern, London.

Overall i found Tal Rosner a very interesting person, who's work had great impact on me and has inspired me a fair bit, also made me think of how i could experiment with his techniques in my own videos based upon Barcelona.