When I initially looked at the billboards I couldn't understand them due to the language barrier (the billboards being located in Israel.) After I looked past the language barrier and then actually looked at the idea this made a big impact on me. I was like WOW. Some of the idea's are really impressive and how they've actually done it is even better. On one of the billboards it's become interactive, this is down to how it's a big scratch card so people are scratching it off whilst waiting at a bus stop. The idea of this is really impressive.
My favourite's out of the lot of to be, the magnet's idea, the ink cartridge and the tire repair.
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