Friday, 30 October 2009

Talking Food Idents

Whilst on the Creative Review blog, I stumbled across these talking food idents for FSA (Food Standards Agency.)

These clips was shot by Mark Denton of COY! The ads have been written by an ad agency called RKCR. The idea is that each clip is split into two, so the first half of the clip is shown at the start of an ad break in the Good Food Channel's Family Supercooks programme, then the second section would take up the end of the ad break.




These are just a couple of the videos. These videos are humorous to me, especially the peanuts one with what's said. Although I don't know what the brief is about, or what's trying to be put a across straight it says to me healthy eating. These are a good set of videos humorous but yet they promote healthy eating.

To see the rest just click on the link;







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