Chiquita Bananas

Chiquita bananas have recently had a re-brand done for them. The brief was to make bananas more cool.

When I first starting looking at the new designs for Chiquita, I wondered what they first was. When I looked into it further I realized each sticker was a good/bad cartoon character. The bad characters are supposedly meant to represent the idea of not letting your idea go bad, and the good characters are suppose to meant be a good banana.

When I read this it actually didn't make sense to me, too me they were just stickers which would attract young children to eating more fruit. Also they bring a bit of fun and laughter to the older age group who buy fruit.

Overall I'm sure people will like the stickers on the bananas due to the humor in them.

Fairy Liquid Anniversary

As we all know recently Fairy Liquid have celebrated there 50th Anniversary.

With this they decided to bring back out the old design for the Fairy Liquid bottle.

When you see the anniversary bottle, it makes you think to yourself, is the old bottle better than the actual new one?

The original bottle had the simple, distinctive look. The simplicity of the design on the bottle meant that it was very simplistic and very easy to notice. Although some people might prefer the up to date design, what the children will like most, is the fact that they can go back to making rockets out of there empty Fairy Liquid bottle.

In my opinion, I prefer the original bottle design for Fairy Liquid, washing up liquid isn't to do with how good the bottle looks, but with the original design for Fairy Liquid everybody knows what to expect, just the simple white bottle with the baby on and the word 'Fairy.' This is something the customers buying it couldn't miss, also the fact they brought the bottle back out brings back memories for people from back in the day.