Chiquita Bananas

Chiquita bananas have recently had a re-brand done for them. The brief was to make bananas more cool.

When I first starting looking at the new designs for Chiquita, I wondered what they first was. When I looked into it further I realized each sticker was a good/bad cartoon character. The bad characters are supposedly meant to represent the idea of not letting your idea go bad, and the good characters are suppose to meant be a good banana.

When I read this it actually didn't make sense to me, too me they were just stickers which would attract young children to eating more fruit. Also they bring a bit of fun and laughter to the older age group who buy fruit.

Overall I'm sure people will like the stickers on the bananas due to the humor in them.