So we started the day early (7.30 coach journey) and as soon as we arrived in Liverpool we met James from Thoughtful (an ideas generation company who we have been working with for the past 6 weeks.) When we met James he informed us what the schedule would be, also he ended of saying that he got his hands on 5 free tickets for Uniforms 10th Year Anniversary and symposium after party. After a quick discussion with a couple of other students we thought this would be a great opportunity for us and asked if we could have the tickets . . . which we was lucky enough to receive.
So after this we started the day by letting James (from thoughtful) give us a tour of the Biennial work that they had just finished Art Directing. We started this by looking around The Tate museum and then moved on to different locations around Liverpool city center.
After this we visited our first lecture of the day. Bruno Maag was our first our lecture of the day, he's a type designer and also managing director Dalton Maag, a company which is based in London, also his company has offices in Zurich (Switzerland.) In Bruno's talk he went on to talk about the different aspects of type, how something can be appealing on a shop and something could effect you with how its wrote, for example, if somebody wrote fire stuff in hand writing on a bored for a fire extinguisher would you feel safe? Also he went on to talk how you should be so exact when using typography, for example, no punctuation mistakes, having uneven spacing and making sure the alignment is even. Bruno shown us examples of type fonts that he has created for companies, these companies consisted of Vodafone, BMW and Mini. Bruno went on to explain to us all the reason why we have serif fonts . . . thanks to the Romans. An interesting part of Bruno's lecture was when he shown us examples of type crimes. This was interesting because it let us see what he thought was bad and whats good etc, also he went on to mention how some of them nearly give him a heart attack which made us laugh.
Later on in the day we had our Matt Pyke lecture. Matt Pyke runs/works for Universal Everything. In his talk Matt went through all his work that his produced from when he started off as a designer and until this very day with things he is working on right now. Some of the companies Matt has work for consisted of, Nike, Apple, London 2012, Nokia and MTV. On one of the pieces Matt produced for Audi he was saying how Universal Design came up with there own software which helped him produce his own piece of work. Watching some of his animation, videos and looking at his work was a great influence, it made you realize the quality of work which we can produce if we work hard and not get distracted and become lazy.
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