This talk wasn't like any previous talks we've had because in this one Gavin gave us a talk about a project they was currently doing. The project was the redesign of British Squash and Tennis. The main objective of the brief was to, redevelop and redesign the existing England Squash brand.
Gavin started off by explaining about what they had and how many days these things took.
1. Project Scope and Evaluation - Two days.
2. Research and Analysis - Go out and research into the specific field or similar.
3. Naming Solution (Already had a name this time though) - Two/Three days.
4. Design Concept - Five days.
5. Design Development - Two days
6. Design Application and Artwork.
Gavin started off by doing rough sketches on paper . . . and post-it notes. When he was talking about this it allowed me to realize that he works like we have been taught to work instead of just going straight onto the Mac.
After he came up with his ideas he then met the client again and then they chose which ones they prefer the most. With the chosen six solutions they had a week to develop this further and then think of the applications. During the week they would also have meetings with the client where they spoke about things like editing etc.
The first logo was a typographic solution.
This combined the racket and ball into one logo. This then was tried on business card's and also the kit which is worn.
The second logo was the St George's cross. This also looked like an aimer also.
With this idea it became more alive when the branding started to happen.
The third logo was the lion represented with England. This also represented strength and courage. This logo was made up of dots, this represents where the squash ball has hit.
The fourth logo was a crown. The English monarchs symbol of authority was this as well. This was also made up of dots.
The fifth logo was a shield. This was made up of the markings from the court. The bad thing about this idea was that it had to be dropped because the Rugby League did there rebranding to and then there logo ended up being a shield.
The sixth logo was a rose. The image was of the English rose which is a royal badge which originates from Tudor time.
With all these logos the first thing which had to happen was that they all had to work in black and white.
The two logos which were under consideration was the rose and the shield.
Overall this talk was very interesting because we could see things which we was already doing which are useful for later reference, another reason why this talk was good was because instead of going through there work he went into detail and explained the stages which know body has done before in any of our talks.
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