Sony Music, in partnership with Umbro has combined the the creativity of Guitar Hero and came up with Football Hero, this was then used to promote Kasabian's song Underdog.
I love how they have took Guitar Hero and thought of another way it could be used instead of simply pressing the buttons on a joy stick or even a guitar. Although it took a bit of effort and practice to make it happen the overall finished thing is good.
It makes you think what else could you do to further this idea, add it too other sports like Basketball? Golf? Rugby? Could you make it into a competition who does the best, who hits in most timely? The possibilities are endless.
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