Wednesday 2 September 2009

Michael Murdoch - Blogs - Good or Bad?

Today I emailed Michael Murdoch (Creative Director at The House.) Michael got back to my email within a couple of hours and I was very grateful for this.

Questions and Answers;

1. Would you recommend that students produce a blog? If so why?

Yes. Updates help show other creatives and potential clients you know your stuff and have a passion for design or whatever area you are interested in. Blogs are great for Search Engine Optimisation. Wordpress makes it easy to start a blog in minutes. One thing to note is be careful what you write. . remember the blog goes out to the world so make sure what you say is accurate and you happy to defend it.

2. A lot of students aren't safe with putting there design's up on blogs due to the idea getting stolen. What would your opinion be on this?

Ideas will always be stolen. It is unlikely that an idea uploaded will be completely original in any case, so I would not worry too much. Images on the web are of poor quality for print so the actual image is unlikely to be reproduced. Slap a Copyright symbol on the web and you're covered. The problem is proving your idea has been stolen. The web is about sharing, so relax and share.

3. People see blogs as a way to publicize themselves and there work, but a lot of blogs don't get a lot of hits, so what would the purpose of a blog be?

It's about relevant hits. If you talk about design you want other designers to look and potential clients. So target these people. Write in relevant blogs, tell everyone you meet you have a blog, talk about it on Twitter, mention it on Facebook. There's no point in making a blog and then hiding it. Blogs can get hits, it's all about marketing first and hard work.

4. Finally, what's one positive and negative about having a blog?

Negs: Blogs can be ugly. Use a new theme or develop your own. Keep titles bold and clear and make it easy for the end user to get snippets of info. Navigation in blog is also normally a nightmare.

Pros: Good for SEO. Easy to communicate your message. Good for sharing!

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